The theme of the CODE_n12 contest is Shaping Mobile Life. Our lives are becoming more and more mobile, and this presents all kinds of challenges in the areas of digital lifestyle and digital working. Heavy media use via all kinds of channels is propelling the market launch of new devices, new software and new applications. From interactive television and mobile innovations to fashionable lifestyle products and concepts for the always-on generation: CODE_n is open to every idea that has the potential to make our mobile lifestyle and mobile working better, more convenient, more efficient and more fun!

The 50 best IT-based business models that fit the theme of Shaping Mobile Life will be presented to the global ICT community at CeBIT in March 2012. The presentation will be held in a dedicated hall that the internationally esteemed artists Tobias Rehberger and Jürgen Mayer H. will transform into a spectacular world of innovation. So there’s sure to be major media interest! Every participant chosen as one of the top 50 will have their own projection screen. Hall 16 at CeBIT will become a mecca for innovation lovers of all kinds – a place to discuss the future, a place to network, a place for the avant-garde to meet and connect.

After CeBIT is over, the finalists will continue to receive professional support in making their ideas a reality. The winner will receive the CODE_n12 Award.

GFT and its strategic partners have also developed the CODE_n Community, which is envisioned as a permanent platform for exchange between innovators in IT. Become part of the community now – and invite your friends too!

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