Newsletter

Learn from your customers –
and share in their success.
and share in their success.
Ulrich Dietz, Chairman of the Executive Board
Dear readers,
Even if financial experts can’t agree on whether the current positive signals genuinely herald the start of an economic upswing, we at GFT can at least look back on a successful first quarter. This positive trend bears out our strategy of continuing to strengthen our market standing through the power of ideas.
At GFT, one of our greatest strengths is our ability to transform business ideas into marketable solutions. One key to our success is that we listen attentively to our customers’ ideas and use our technological expertise to make them happen. Because only by working together can we learn from each other and transform ideas into reality – especially in a market like IT, where innovation is so crucial.
In this edition of the GFT newsletter, we use three very different examples to illustrate the potential success of engaging in dialogue with customers.
Social networks such as Facebook and LinkedIn are ideal platforms for understanding customer needs better and responding to them rapidly. Entering into exchanges with customers in these networks can contribute significantly to product and service innovation. Especially for financial services providers, new media offer a veritable host of opportunities. Not only can financial institutions roll out new products and services on these platforms, they can boost their image considerably by engaging in direct dialogue with customers.
… more
The renaissance of customer relationship management also points to the importance of not just understanding your customers, but entering into dialogue with them – to the benefit of both parties. Long-term partnerships can only stay successful if companies take their customers seriously and listen to them. Or, more specifically, learn from them. … more
At GFT, we don’t just learn from our customers, we also learn from our several thousand freelance IT experts. Their training and project experience, reflected in their profiles in our worldwide database, help us see which skills will be in demand in the future to stay at the cutting edge of the market. To communicate instantly and efficiently with our IT experts across the globe, GFT has now developed the iJobs app. … more
The world around us and its markets are exciting and complex. So let’s listen closely to them – and most of all, learn.
Yours sincerely
Ulrich Dietz
Even if financial experts can’t agree on whether the current positive signals genuinely herald the start of an economic upswing, we at GFT can at least look back on a successful first quarter. This positive trend bears out our strategy of continuing to strengthen our market standing through the power of ideas.
At GFT, one of our greatest strengths is our ability to transform business ideas into marketable solutions. One key to our success is that we listen attentively to our customers’ ideas and use our technological expertise to make them happen. Because only by working together can we learn from each other and transform ideas into reality – especially in a market like IT, where innovation is so crucial.
In this edition of the GFT newsletter, we use three very different examples to illustrate the potential success of engaging in dialogue with customers.
Social networks such as Facebook and LinkedIn are ideal platforms for understanding customer needs better and responding to them rapidly. Entering into exchanges with customers in these networks can contribute significantly to product and service innovation. Especially for financial services providers, new media offer a veritable host of opportunities. Not only can financial institutions roll out new products and services on these platforms, they can boost their image considerably by engaging in direct dialogue with customers.
… more
The renaissance of customer relationship management also points to the importance of not just understanding your customers, but entering into dialogue with them – to the benefit of both parties. Long-term partnerships can only stay successful if companies take their customers seriously and listen to them. Or, more specifically, learn from them. … more
At GFT, we don’t just learn from our customers, we also learn from our several thousand freelance IT experts. Their training and project experience, reflected in their profiles in our worldwide database, help us see which skills will be in demand in the future to stay at the cutting edge of the market. To communicate instantly and efficiently with our IT experts across the globe, GFT has now developed the iJobs app. … more
The world around us and its markets are exciting and complex. So let’s listen closely to them – and most of all, learn.
Yours sincerely
Ulrich Dietz



Ulrich Dietz



















