How does the new come about? Where is there scope for innovation? What makes a successful idea? Who are the people who come up with new approaches? How do trends work? In his recently published book, Ulrich Dietz, Chairman of the Executive Board, dissects the anatomy of the new. While writing his book, he spoke to some of the most creative thinkers and pioneering spirits of our time, from a variety of backgrounds. To find out more, go to http://www.thenewnew.gft.com/en.