Faced with fierce competition and new, ‘disruptive’ technology, banks must rethink how they use existing channels and other places where they interact directly with the customer. Similarly, customers must experience a consistent look and feel across all banking channels. Overcoming both of these challenges lies in a three-pronged approach: increase the number of banking channels; ensure online multi-channel interaction without compromising service levels; monitor costs per customer and channel without interruption.

At GFT, we understand that people are using the Web in fundamentally different ways. Users expect interaction and frequently join communities. Another shift online is integrating new technical platforms and processes into our customers’ IT landscapes. What does this mean in tangible terms? Solutions such as online banking portals integrated into an interactive start page such as iGoogle. Or lively participation in online forums. Or mobile ID tools that make banking services easier to use.

GFT helps banks develop innovative channel concepts that improve profitability, enhance the customer experience and strengthen customer loyalty. And when it comes to the systems, the demands are equally high. Systems need to work efficiently – day after day. They must ensure that development productivity remains high. And, in the long run, systems must demonstrate flawless interoperability.

Our innovative sales and distribution channels work has covered: