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Modern-day banks operate in a fiercely competitive market, with revenue streams under pressure due to new customer habits, low interest rates and new market players.

The Bank as a Platform vision calls for the value chain of the financial services industry to be divided into Product, Process and Retailer. Banks should analyse what their greatest strengths are and in which areas – depending on the customer segment they want to target and active touch points. The remaining areas can be covered through partnerships with other providers of financial services, thus delivering a broad range of services that reflects the needs of each particular customer.

This transforms a bank into a platform, in this case for financial services. This is similar to the way other digital leaders have become the preferred platform for things like consumer goods, transport services or property lets.

GFT’s Christian Ball examines how banks are embracing BaaP

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Why transform your business

Stronger customer commitment

Maximise customer satisfaction by giving your customers the choice of the best financial services for their specific circumstances, at any given time.

Revenue growth

Reach out to new customers by offering financial services through an extended distribution network.

Enhanced business agility

The open and scalable architecture, based on open APIs, underpinning the Bank as a Platform vision guarantees banks total flexibility to develop services in line with market developments, such as the upcoming PSD2 regulation.

By adopting a Bank as a Platform approach, banks can shift to a business model based on service offerings as a means of delivering greater and more sustainable business value.”
Carlos Bretón Senior Account Manager
Carlos Bretón

Why choose GFT

Demonstrable success

GFT is currently supporting many European and American banks with their move to the Bank as a Platform model. From the initial vision to final implementation, you can rely on our teams of specialists to safeguard your success.

Strategic market alliances

GFT has established partnerships with leading companies covering all key technologies underpinning the Bank as a Platform vision – from API management and connectivity, to open banking infrastructure and cloud deployment.

Big enough to deliver – small enough to care

We have identified milestones on the journey to Bank as a Platform and take you through each step at your own pace, ensuring there is an exact match between the way your systems develop and your business needs.