The interview with Finextra’s chief reporter Emily Horler has also been promoted via email to over 115,000 registered users of the site, which covers all aspects of Financial Technology and industry news.
Within one hour of the content’s release, the video had been viewed over 1,500 times, an indication of the huge interest in how firms can cope with each and every new regulation, in a holistic way. The video interview coincides with the launch of GFT’s revolutionary Regulatory Change Management Service which was launched today with a press release, driving journalists and prospective clients to the new regulatory offering page of our website.
Paul and the GFT regulatory management team have also drafted a new point-of-view paper on regulatory change titled, Delivering regulatory change management. Time for a smart approach? We will also shortly be sending an email to a specified target audience to encourage them to download the paper and interact with the GFT website, ultimately leading to new sales meetings.
This latest video interview follows on from that of Jeremy Taylor, which was released last week, on the impacts of the enormous MiFID II regulation which all banks are currently struggling to manage. That video interview has so far been viewed over 4,000 times.
