CeBIT: GFT shows future of digital banking

CeBIT: GFT shows future of digital banking

  • GFT solutions ensure customer is placed at the centre 
  • Hands-on testing of connected living room and customer-facing bank branch
  • GFT unveils Digital Banking Lab at CODE_n hall 16, stand D30

Three out of four Germans aged 18 to 39 do their banking online – and increasingly via mobile devices such as smartphones and tablets. Many of them rarely have any contact with bank staff. This is leading to a steady decline in customer loyalty – with fatal consequences for many retail banks. At CeBIT, GFT will be showing how banks can drive the digital transformation they so desperately need.

Stuttgart, 11 February 2015 – Tim is what Internet experts call a “digital native”. Young, well-connected in all situations, constantly active in social networks. He even contacts his financial adviser via Facebook and Twitter since the bank revamped its digital presence and is now available to customers via all communication channels. When Tim walks into a branch, the bank’s digital account management immediately recognises him via his smartphone and asks him what he needs. The bank clerk responsible for him then has all important details on his screen. Tim is also pretty impressed by the overview of his personal financial situation which now greets him whenever he accesses his account online – automatically showing him all the incoming and outgoing transactions in one simple chart. The best thing about the bank’s new service for Tim, however, is that thanks to the automatic account optimizing feature, he now gets warnings via text message, push mail or customer chat whenever he runs the risk of overdrawing his account. With just a few clicks on his smartphone, he can decide whether to transfer the missing amount from his savings account or maybe take out a short-term loan – at a much better rate than a high-interest overdraft facility.

When traveling, it often annoys Tim that he has to dig around for his wallet in cafés while the locals often simply use their NFC-enabled phone to pay at the till. Thankfully, Tim’s bank is now planning to enter the mobile payment era. Tim will then not only be able to use his smartphone to pay in bistros and supermarkets, but also to send money directly to his family and friends: just a simple tap on their mobile phone number in his address book and a few seconds later the desired amount is credited to the recipient’s account. Such peer-to-peer payments are not only convenient, but also extremely safe as they use the protected infrastructure of a major bank – unlike many offerings from start-ups. Despite his strong affinity for the Internet, Tim would never transfer money based on good faith alone. He would rather use his bank’s new intelligent financial management tool: now that you can scan invoices with your smartphone’s camera and transfer the amount due directly, Tim takes care of such things straight away rather than dealing with the paperwork on his free Sunday.

What may sound like a future vision of digital banking, will be made reality by GFT at CeBIT 2015. The company is setting up its Digital Banking Lab in CODE_n hall 16 (stand D30) to showcase the innovative services available in the connected living room and bank branch of the future. Trade visitors will not only be able find out about the most important IT trends for the banking sector but also test them themselves. The various modules put the customer at the centre, enabling them to experience the bank of the future – from the personal smartphone greeting on entering the bank to mobile peer-to-peer payments and automated account optimising as part of a Personal Finance Management system.

GFT’s Digital Banking Lab Showcases at a glance
GFT’s Connected Living Room

Mobile payments: peer-to-peer from smartphone to individuals or via NFC in shops and restaurants.
Smart financial management: based on self-learning document recognition technology of GFT partner Gini, which enables e.g. scanning of information from printed forms via smartphone and digital documents like PDFs, Word files or e-mails. Processes like paying invoices, processing and filing (smartphone, tablet, banking app) are initiated automatically.

Automatic account optimization: placing customer at the centre – as demonstrated by the example with overdrafts. Based on Customer Insight solutions, the bank can predict possible account overdrafts and suggest ways to prevent them. With its automated offer of cheap bridging loans or suggestion to transfer funds from a savings account, the bank demonstrates that it understands customer needs and thus strengthens customer loyalty.

GFT Future Bank Branch

Context based account management: e.g. opening an account – automated identification and greeting of customer on entering the branch via smartphone and direct enquiry about the desired service by push e-mail. Customers receive the name and photo of the bank employee responsible for them as well as information about the expected waiting time (smartphone, smart watch, banking app). Before the discussion begins, the bank clerk already has all the relevant information and can get straight to business.