Digital Banking Lab at CeBIT: GFT presents intelligent finance management of the future

Digital Banking Lab at CeBIT: GFT presents intelligent finance management of the future

  • Semantic document analysis enables new types of service offerings

  • Automatic account optimising helps customers save money

  • Banks can position themselves as central service providers for all financial matters

According to a recent representative survey by market research firm YouGov, almost one out of three want their bank to provide innovative services that make life easier. At CeBIT, GFT will be showing how digital services can create a new banking experience. The company’s Digital Banking Lab will feature live presentations on the trending topics “Intelligent Finance Management” and “Automated Account Optimising” (CODE_n hall 16 / D30, GFT booth 07).

Stuttgart, 9 March 2015 – Online services have long become part of the standard package offered by German banks. When it comes to new business ideas, however, the industry is still lagging behind. Technologies such as Big Data or the Internet of Things could pave the way though for new concepts which offer customers a genuine added value. GFT will be demonstrating at CeBIT how everyday banking tasks can be made more convenient with the aid of smart technology: The self-learning financial management solution is based on a semantic analysis of receipts, invoices or contracts which are photographed using the smartphone’s camera or scanned and then directly processed. This enables users to quickly organise documents, assign expenditure or file travel expenses – regardless of whether the digitised originals are in e-mail, PDF or Word format. No more time-consuming entering of details on transfer forms: bank customers simply photograph their bills. The smart app assistant filters the relevant data for the transfer from the photos and prepares the debit from the user’s current account.

However, banks can not only facilitate home banking for their customers with intelligent apps. GFT’s Digital Banking Lab also shows how automated account optimising enables banks to offer the best-possible services at all times: thanks to new, networked data analysis procedures, the bank can detect at an early stage whether the customer is about to overdraw his account and offer alternatives to normal overdraft interest, such as the transfer of money from a savings account or a cheap bridging loan. By offering this service, the bank demonstrates a new level of customer proximity. Account optimisation is also an important component of Personal Finance Management. This concept enables bank customers to manage multiple accounts or credit cards via a central portal and always keep track of their financial situation – via smartphone, tablet or PC. “Banks now have the opportunity to exploit the trust advantage they still have over companies like Google or fintech firms and position themselves as central financial service providers,” says Andreas Ebner, Senior Business Consultant at GFT. New services like independent checks of insurance contracts or car leasing rates are also conceivable for the banking sector to help customers reduce their fixed costs. “With Personal Finance Management and the new digital possibilities, retail banks can secure a place in their customers’ digital world and thus position themselves as modern and personal advisers for all money matters,” stresses Ebner.

GFT’s Digital Banking Lab solutions at a glance

GFT’s Connected Living Room

Mobile payments: peer-to-peer from smartphone to individuals or via NFC in shops and restaurants.

Intelligent finance management: based on self-learning document recognition technology, which enables e.g. scanning of information from printed forms via smartphone and digital documents like PDFs, Word files or e-mails. Processes liking paying invoices, processing and filing (smartphone, tablet, banking app) are initiated automatically.

Automated account optimisation: placing customer at the centre – as demonstrated by the example with overdrafts. Based on Customer Insight solutions, the bank can predict possible account overdrafts and suggest ways to prevent them. With its automated offer of cheap bridging loans or suggestion to transfer funds from a savings account, the bank demonstrates that it understands customer needs and thus strengthens customer loyalty.

GFT Future Bank Branch

Context-based account management: e.g. opening an account – automated identification and greeting of customer on entering the branch via smartphone and direct enquiry about the desired service by push e-mail. Customers receive the name and photo of the bank employee responsible for them as well as information about the expected waiting time (smartphone, smart watch, banking app). Before the discussion begins, the bank clerk already has all the relevant information and can get straight to business. 

With Personal Finance Management and the new digital possibilities, retail banks can secure a place in their customers’ digital world and thus position themselves as modern and personal advisers for all money matters.”
Andreas Ebner Senior Business Consultant, GFT
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