Artificial intelligence and big data are transforming the way business is done. Firms across all sectors are discovering new ways to derive business value from their data and analytics. Data can be automatically collected, combined and analysed to gain new insights that can be used to offer better customer journeys based on insight. Every customer interaction can contribute to product design and strategy.
In parallel, robotic process automation (RPA) and intelligent process automation (IPA) promise to automate many business processes, eliminate repetitive tasks and boost business efficiency. Over time, multiple robots can become a virtual workforce that frees humans to do more value-added work.
From a customer’s perspective, these new technologies combine to:
- Make things faster
- Make things better
- Make unique things
Many firms are already harnessing the power of technology to offer a richer customer experience. But others have yet to begin. Getting stated is never easier but it’s a lot easier with expert help. GFT has unique practical experience of working with these new technologies and has helped many firms deploy solutions that deliver sustainable business benefits.