Market changes and increased regulation are forcing banks and other market participants to undertake profound transformation. In addition, fierce competition is forcing firms to be proactive in their market approach. Not only do they need to offer products that take the complexity out of financial decisions, engagement has to be based on the lifestyle of the customer (from university studies, new home, family, retirement, etc) rather than on mere banking products.
A new approach to banking has started to emerge and although the so-called neo-banks and big GAFA players still have a discreet presence in terms of market share, they have initiated a wave that will continue to grow until it fully transforms the industry.
For many banks, ensuring that their IT systems are in a position to support this transformation remains a daunting task. At GFT, we understand banking and financial services and we know IT inside out. We help firms to adopt the technology that supports their business transformation, while ensuring a perfect fit with their legacy systems.
Our offerings place you in the fast track, empowering clients right across the financial services landscape, including: