Evolution of pfm

The GFT Digital Banking Survey 2015 revealed that customer loyalty and retention belong to the most important elements in banks´ digitalisation strategies. PFM is an ideal tool to achieve this goal and create “stickiness”.

Which approach should banks take to include PFM into their offering?  At GFT, we believe that banks need to take PFM to the next level – which we call Smart Transaction Management.

Read our latest Point of View to get background information on the pros and cons of the different approaches as well as our proposed solution.

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