Smart Referral Activation for Banks

Turn Referrals into A Scalable Growth Engine A Partnered Offering for Banks Delivered by GFT, MONEYTHOR & AWS
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Turn Customer Referrals into a Scalable Growth Engine

Built for modern financial institutions, this ready-to-deploy referral management solution enables banks to design, launch and manage personalized, gamified referral journeys that drive customer acquisition, early activation and long-term engagement. Banks using referral-led growth models see measurable impact across the customer lifecycle — including significantly lower acquisition costs, higher transaction activity and faster market expansion. Delivered by GFT in partnership with Moneythor, and powered by Amazon Web Services (AWS).

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What we deliver

A Simple Solution To Your Growth Challenges

Built for modern financial institutions, the solution enables banks to design, launch, and manage personalized, gamified referral journeys that drive acquisition, early activation and sustained engagement across digital channels.

De-risk acquisition & activation:

  • Pre-configured campaigns that work with existing core systems and channels
  • One-tap sharing, automated onboarding, tracking and multi-milestone rewards
  • Consistent rollout across markets with minimal customization

Accelerate engagement & revenue:

  • 7x lower acquisition costs than industry average through referral-led growth
  • 2.3x more transactions from activated customers via gamification
  • 70% of new customers acquired through referrals, 12% market share growth

Launch fast, scale globally:

  • Typical 6-week implementation from discovery to live campaigns
  • Fully managed SaaS eliminates infrastructure complexity
  • Real-time referral tracking and personalized customer dashboards

Maximize lifetime value:

  • Cross-sell/upsell through challenges, leaderboards and seasonal campaigns
  • Early activation reduces 90-day churn while building loyalty
  • Data-driven orchestration across full customer journey
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Impact | Banks leveraging referral-led growth strategies achieve measurable results across the customer lifecycle:

7x
lower customer acquisition costs compared to industry averages
2.3x
more transactions from activated customers
70%
of new customers acquired through referrals, at peak levels
12%
market share growth within one year (up to)
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Want To Learn More?

Download More Information About AWS Business Outcomes with Acelerator Moneythor

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Reimagine acquisition and engagement.

Begin your referral-led growth journey; book a demo or speak with GFT experts to identify high-impact referral opportunities for your bank.

Turn customers into advocates with GFT, Moneythor and AWS.

      

Got Questions? We’re happy to help.

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Antonio Camacho Hubner
Business Development South East Asia (SEA), APAC Head of Banking
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