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Personalised insurance to boost customer experience

Personalised insurance to boost customer experience

Rethinking insurance as a digital service

A groundbreaking approach to insurance which removes the traditional barriers that annoy customers: rigid products, complicated procedures for changes and termination, unfamiliar language and a poor customer experience.

A vibrant, blurred cityscape at night, symbolising the dynamic and personalised nature of modern insurance solutions. — Explore how GFT is enhancing customer experience through personalised insurance services. This image of a blurred, brightly lit cityscape at night represents the innovative and tailored insurance offerings designed to meet individual customer needs in a rapidly evolving market.

Platform engineering |
Personalised insurance |
Guidewire |
Digital service |

Platform engineering |
Personalised insurance |
Guidewire |
Digital service |

Faster

70% reduction in time to market for new products

Flexible

Greater customer satisfaction

Up-to-date

Flexible and modular policies

Partner

Guidewire

Guidewire is the platform P&C insurers trust to engage, innovate, and grow efficiently. It combines digital, core, analytics, and AI to deliver its platform as a cloud service. More than 450 insurers run on Guidewire.

Challenge

Combine fully digital and customisable insurance policies with a great customer experience

A groundbreaking approach to insurance which removes the traditional barriers that annoy customers: rigid products, complicated procedures for changes and termination, unfamiliar language and a poor customer experience
Launch of a new digital channel offering a highly configurable product and paperless management
Fully digitised processes for policy subscription, underwriting and management

Engagement

Implementation of the Guidewire Insurance Platform

Implementation of the complete Guidewire Insurance Platform for policies, billing and claims
Key differentiating assets leveraged: Integrated group components for digital signature, instant payments and document template, Guidewire ADP accelerator
Full digitalisation of processes: agents can subscribe to a new policy in a matter of minutes using a totally paperless process, thanks to digital signatures and payments
Policy underwriting and management processes are now flexible, easy to understand and monthly based.
As a flagship digital service, it offers choice: subscription is straightforward, changes can be made quickly, it offers multiple options and it is easy to close
Communications reimagined: a digital and mobile-first approach means simplified language and infographics have replaced complex text, while paper remains just an option

Benefit

Greater customer satisfaction and increased business agility

Flexible and modular policies are user-friendly and empower customers to tailor insurance protection to their personal needs while reducing the time required to buy a policy
Simplicity is all around, right from the beginning.
Leveraging Agile methods and starting from a greenfield removed technical barriers and enabled a fresh approach to process and product design while keeping the customer at the centre of everything
70% reduction in time to market for new products (from months to weeks) enabling greater business agility and responsiveness to market changes
Winner of Guidewire Innovation Award