Real-time Marketing with customer scoring

Self-learning, intelligent customer scoring offers financial service providers a made-to-measure forecasting model for individual customers.

Today’s financial services organisations sit on a goldmine of data, which, if well organised, can offer easily ana­lysed, real-time intelligence across functions and organisa­tions. Enhanced data management can improve:

  • Speed of decision-making
  • Customer centricity
  • Risk management
  • Regulatory reporting

To leverage these benefits, advanced customer scoring models are required. Read our latest Whitepaper to see how GFT´s innovative self-learning customer scoring model can help you achieve a considerably higher quality of results within shorter time and at lower cost compared to traditional models.

To discuss this topic further, please get in touch with our specialist