At GFT, we are specialised in delivering benefit to people, profit to business and sustainability to the planet through design. Systemic approach: we analyse challenges as part of a higher ecosystem to identify growth opportunities. This approach allows us to design sustainable solutions with a high impact on the final experience and business success. Strategic design: we solve business problems, materialising people-centered designs through experiences connected between physical and digital environments.<br/>Sustainable circular design: Circular Design Thinking allows us to identify and create solutions with a positive impact on society, businesses, and the planet. — At GFT, we are specialised in delivering benefit to people, profit to business and sustainability to the planet through design. Systemic approach: we analyse challenges as part of a higher ecosystem to identify growth opportunities. This approach allows us to design sustainable solutions with a high impact on the final experience and business success. Strategic design: we solve business problems, materialising people-centered designs through experiences connected between physical and digital environments.
Sustainable circular design: Circular Design Thinking allows us to identify and create solutions with a positive impact on society, businesses, and the planet.

At GFT, we are specialised in delivering benefit to people, profit to business and sustainability to the planet through design. Systemic approach: we analyse challenges as part of a higher ecosystem to identify growth opportunities. This approach allows us to design sustainable solutions with a high impact on the final experience and business success. Strategic design: we solve business problems, materialising people-centered designs through experiences connected between physical and digital environments.<br/>Sustainable circular design: Circular Design Thinking allows us to identify and create solutions with a positive impact on society, businesses, and the planet. — At GFT, we are specialised in delivering benefit to people, profit to business and sustainability to the planet through design. Systemic approach: we analyse challenges as part of a higher ecosystem to identify growth opportunities. This approach allows us to design sustainable solutions with a high impact on the final experience and business success. Strategic design: we solve business problems, materialising people-centered designs through experiences connected between physical and digital environments.
Sustainable circular design: Circular Design Thinking allows us to identify and create solutions with a positive impact on society, businesses, and the planet.

Studio di progettazione

Studio di progettazione

Siamo specializzati in una progettazione volta a generare vantaggi per le persone, profitti per le imprese e sostenibilità per il pianeta.

Parlane con noi

Sistemico I Strategico I Sostenibile

Approccio sistemico: analizziamo le sfide come parte di un ecosistema superiore per identificare le opportunità di crescita. Questo approccio ci consente di progettare soluzioni sostenibili con un alto impatto sull'esperienza finale e sul successo aziendale.
Progettazione strategica: risolviamo i problemi delle aziende, concretizzando progetti focalizzati sulle persone attraverso esperienze connesse tra ambienti fisici e digitali.
Progettazione circolare sostenibile: il Circular Design Thinking ci consente di identificare e creare soluzioni con un impatto positivo sulla società, sulle aziende e sul pianeta.

At GFT, we are specialised in delivering benefit to people, profit to business and sustainability to the planet through design. Systemic approach: we analyse challenges as part of a higher ecosystem to identify growth opportunities. This approach allows us to design sustainable solutions with a high impact on the final experience and business success. Strategic design: we solve business problems, materialising people-centered designs through experiences connected between physical and digital environments.<br/>Sustainable circular design: Circular Design Thinking allows us to identify and create solutions with a positive impact on society, businesses, and the planet. — At GFT, we are specialised in delivering benefit to people, profit to business and sustainability to the planet through design. Systemic approach: we analyse challenges as part of a higher ecosystem to identify growth opportunities. This approach allows us to design sustainable solutions with a high impact on the final experience and business success. Strategic design: we solve business problems, materialising people-centered designs through experiences connected between physical and digital environments.
Sustainable circular design: Circular Design Thinking allows us to identify and create solutions with a positive impact on society, businesses, and the planet.

Sinergia tra UX Design e tecnologia

Trarre il massimo dal valore digitale della tecnologia in più settori in tutto il mondo per progettare esperienze di impatto per una sensazione unica.

Innovazione del prodotto

At GFT, we are specialised in delivering benefit to people, profit to business and sustainability to the planet through design. Systemic approach: we analyse challenges as part of a higher ecosystem to identify growth opportunities. This approach allows us to design sustainable solutions with a high impact on the final experience and business success. Strategic design: we solve business problems, materialising people-centered designs through experiences connected between physical and digital environments.<br/>Sustainable circular design: Circular Design Thinking allows us to identify and create solutions with a positive impact on society, businesses, and the planet. — At GFT, we are specialised in delivering benefit to people, profit to business and sustainability to the planet through design. Systemic approach: we analyse challenges as part of a higher ecosystem to identify growth opportunities. This approach allows us to design sustainable solutions with a high impact on the final experience and business success. Strategic design: we solve business problems, materialising people-centered designs through experiences connected between physical and digital environments.
Sustainable circular design: Circular Design Thinking allows us to identify and create solutions with a positive impact on society, businesses, and the planet.

Dall'idea iniziale alla consegna finale: consentendoti di scoprire e comprendere le esigenze non soddisfatte di clienti e dipendenti, ti semplifichiamo lo sviluppo, la validazione e l'implementazione di prodotti e servizi innovativi che accelereranno la strategia digitale della tua azienda.

La trasformazione come esperienza concreta

At GFT, we are specialised in delivering benefit to people, profit to business and sustainability to the planet through design. Systemic approach: we analyse challenges as part of a higher ecosystem to identify growth opportunities. This approach allows us to design sustainable solutions with a high impact on the final experience and business success. Strategic design: we solve business problems, materialising people-centered designs through experiences connected between physical and digital environments.<br/>Sustainable circular design: Circular Design Thinking allows us to identify and create solutions with a positive impact on society, businesses, and the planet. — At GFT, we are specialised in delivering benefit to people, profit to business and sustainability to the planet through design. Systemic approach: we analyse challenges as part of a higher ecosystem to identify growth opportunities. This approach allows us to design sustainable solutions with a high impact on the final experience and business success. Strategic design: we solve business problems, materialising people-centered designs through experiences connected between physical and digital environments.
Sustainable circular design: Circular Design Thinking allows us to identify and create solutions with a positive impact on society, businesses, and the planet.

Riprogettazione dall'interno: adottando un approccio trasversale rispetto al modo in cui la tua organizzazione lavora e fornisce valore, siamo in grado di ottimizzare processi e servizi, trasformando l'esperienza complessiva con una prospettiva coerente e omnicanale, sia per i dipendenti che per i clienti.

Evoluzione organica

At GFT, we are specialised in delivering benefit to people, profit to business and sustainability to the planet through design. Systemic approach: we analyse challenges as part of a higher ecosystem to identify growth opportunities. This approach allows us to design sustainable solutions with a high impact on the final experience and business success. Strategic design: we solve business problems, materialising people-centered designs through experiences connected between physical and digital environments.<br/>Sustainable circular design: Circular Design Thinking allows us to identify and create solutions with a positive impact on society, businesses, and the planet. — At GFT, we are specialised in delivering benefit to people, profit to business and sustainability to the planet through design. Systemic approach: we analyse challenges as part of a higher ecosystem to identify growth opportunities. This approach allows us to design sustainable solutions with a high impact on the final experience and business success. Strategic design: we solve business problems, materialising people-centered designs through experiences connected between physical and digital environments.
Sustainable circular design: Circular Design Thinking allows us to identify and create solutions with a positive impact on society, businesses, and the planet.

I dati non mentono: sviluppiamo i prodotti esistenti attraverso misurazioni, iterazioni e soluzioni tattiche per ottenere risultati migliori basati su conversione e usabilità, nell'ottica di consentire alla tua azienda di raggiungere KPI e obiettivi.

At GFT, we are specialised in delivering benefit to people, profit to business and sustainability to the planet through design. Systemic approach: we analyse challenges as part of a higher ecosystem to identify growth opportunities. This approach allows us to design sustainable solutions with a high impact on the final experience and business success. Strategic design: we solve business problems, materialising people-centered designs through experiences connected between physical and digital environments.<br/>Sustainable circular design: Circular Design Thinking allows us to identify and create solutions with a positive impact on society, businesses, and the planet. — At GFT, we are specialised in delivering benefit to people, profit to business and sustainability to the planet through design. Systemic approach: we analyse challenges as part of a higher ecosystem to identify growth opportunities. This approach allows us to design sustainable solutions with a high impact on the final experience and business success. Strategic design: we solve business problems, materialising people-centered designs through experiences connected between physical and digital environments.
Sustainable circular design: Circular Design Thinking allows us to identify and create solutions with a positive impact on society, businesses, and the planet.

At GFT, we are specialised in delivering benefit to people, profit to business and sustainability to the planet through design. Systemic approach: we analyse challenges as part of a higher ecosystem to identify growth opportunities. This approach allows us to design sustainable solutions with a high impact on the final experience and business success. Strategic design: we solve business problems, materialising people-centered designs through experiences connected between physical and digital environments.<br/>Sustainable circular design: Circular Design Thinking allows us to identify and create solutions with a positive impact on society, businesses, and the planet. — At GFT, we are specialised in delivering benefit to people, profit to business and sustainability to the planet through design. Systemic approach: we analyse challenges as part of a higher ecosystem to identify growth opportunities. This approach allows us to design sustainable solutions with a high impact on the final experience and business success. Strategic design: we solve business problems, materialising people-centered designs through experiences connected between physical and digital environments.
Sustainable circular design: Circular Design Thinking allows us to identify and create solutions with a positive impact on society, businesses, and the planet.

At GFT, we are specialised in delivering benefit to people, profit to business and sustainability to the planet through design. Systemic approach: we analyse challenges as part of a higher ecosystem to identify growth opportunities. This approach allows us to design sustainable solutions with a high impact on the final experience and business success. Strategic design: we solve business problems, materialising people-centered designs through experiences connected between physical and digital environments.<br/>Sustainable circular design: Circular Design Thinking allows us to identify and create solutions with a positive impact on society, businesses, and the planet. — At GFT, we are specialised in delivering benefit to people, profit to business and sustainability to the planet through design. Systemic approach: we analyse challenges as part of a higher ecosystem to identify growth opportunities. This approach allows us to design sustainable solutions with a high impact on the final experience and business success. Strategic design: we solve business problems, materialising people-centered designs through experiences connected between physical and digital environments.
Sustainable circular design: Circular Design Thinking allows us to identify and create solutions with a positive impact on society, businesses, and the planet.

At GFT, we are specialised in delivering benefit to people, profit to business and sustainability to the planet through design. Systemic approach: we analyse challenges as part of a higher ecosystem to identify growth opportunities. This approach allows us to design sustainable solutions with a high impact on the final experience and business success. Strategic design: we solve business problems, materialising people-centered designs through experiences connected between physical and digital environments.<br/>Sustainable circular design: Circular Design Thinking allows us to identify and create solutions with a positive impact on society, businesses, and the planet. — At GFT, we are specialised in delivering benefit to people, profit to business and sustainability to the planet through design. Systemic approach: we analyse challenges as part of a higher ecosystem to identify growth opportunities. This approach allows us to design sustainable solutions with a high impact on the final experience and business success. Strategic design: we solve business problems, materialising people-centered designs through experiences connected between physical and digital environments.
Sustainable circular design: Circular Design Thinking allows us to identify and create solutions with a positive impact on society, businesses, and the planet.

At GFT, we are specialised in delivering benefit to people, profit to business and sustainability to the planet through design. Systemic approach: we analyse challenges as part of a higher ecosystem to identify growth opportunities. This approach allows us to design sustainable solutions with a high impact on the final experience and business success. Strategic design: we solve business problems, materialising people-centered designs through experiences connected between physical and digital environments.<br/>Sustainable circular design: Circular Design Thinking allows us to identify and create solutions with a positive impact on society, businesses, and the planet. — At GFT, we are specialised in delivering benefit to people, profit to business and sustainability to the planet through design. Systemic approach: we analyse challenges as part of a higher ecosystem to identify growth opportunities. This approach allows us to design sustainable solutions with a high impact on the final experience and business success. Strategic design: we solve business problems, materialising people-centered designs through experiences connected between physical and digital environments.
Sustainable circular design: Circular Design Thinking allows us to identify and create solutions with a positive impact on society, businesses, and the planet.

At GFT, we are specialised in delivering benefit to people, profit to business and sustainability to the planet through design. Systemic approach: we analyse challenges as part of a higher ecosystem to identify growth opportunities. This approach allows us to design sustainable solutions with a high impact on the final experience and business success. Strategic design: we solve business problems, materialising people-centered designs through experiences connected between physical and digital environments.<br/>Sustainable circular design: Circular Design Thinking allows us to identify and create solutions with a positive impact on society, businesses, and the planet. — At GFT, we are specialised in delivering benefit to people, profit to business and sustainability to the planet through design. Systemic approach: we analyse challenges as part of a higher ecosystem to identify growth opportunities. This approach allows us to design sustainable solutions with a high impact on the final experience and business success. Strategic design: we solve business problems, materialising people-centered designs through experiences connected between physical and digital environments.
Sustainable circular design: Circular Design Thinking allows us to identify and create solutions with a positive impact on society, businesses, and the planet.

Competenze

Competenze su cui fare affidamento, conoscenze collettive condivise e lavoro multidisciplinare ci consentono di ottenere risultati unici.

Progettazione Web e Mobile

Materializzazione degli user journey nelle interfacce utente.

User experience conversazionali

Creazione di esperienze basate su un linguaggio naturale tramite chat o interazioni vocali.

Esperienze omnicanale

Creazione di una customer experience integrata e coesa attraverso tutti i canali.

Esperienze estese

Potenziamento di VR, AR, Metaverso e il design dello smart space.

Visualizzazione avanzata

Visualizzazione in tempo reale dei dati aziendali personalizzati.

Sistemi di progettazione

Portale del linguaggio di progettazione automatizzato centralizzato per accelerare il time-to-market.

Strategia di gamification

Incentivazione dell’engagement e della loyalty delle persone per ottenere risultati con meccaniche simili a quelle di un gioco.

Design thinking circolare

Applicazione dei principi dell'economia circolare per creare soluzioni aziendali sostenibili

At GFT, we are specialised in delivering benefit to people, profit to business and sustainability to the planet through design. Systemic approach: we analyse challenges as part of a higher ecosystem to identify growth opportunities. This approach allows us to design sustainable solutions with a high impact on the final experience and business success. Strategic design: we solve business problems, materialising people-centered designs through experiences connected between physical and digital environments.<br/>Sustainable circular design: Circular Design Thinking allows us to identify and create solutions with a positive impact on society, businesses, and the planet. — At GFT, we are specialised in delivering benefit to people, profit to business and sustainability to the planet through design. Systemic approach: we analyse challenges as part of a higher ecosystem to identify growth opportunities. This approach allows us to design sustainable solutions with a high impact on the final experience and business success. Strategic design: we solve business problems, materialising people-centered designs through experiences connected between physical and digital environments.
Sustainable circular design: Circular Design Thinking allows us to identify and create solutions with a positive impact on society, businesses, and the planet.

Leveraging the digital value of technologies to empower design solutions.

Leadership

I nostri Head of Design in tutto il mondo

Il modo in cui lavoriamo

Metodologia dell'innovazione GFT

Acquisire una migliore comprensione dell'utente e dell'azienda; identificare gli obiettivi aziendali dei responsabili dei servizi. — Scoperta: Identificare i problemi che ispirano soluzioni innovative

Scoperta: Identificare i problemi che ispirano soluzioni innovative

I risultati della fase precedente ci consentono di fissare obiettivi e iniziare a mappare il servizio per soddisfare le esigenze delle parti interessate. — Esplorazione: Esplorare gli obiettivi aziendali e le esigenze degli utenti

Esplorazione: Esplorare gli obiettivi aziendali e le esigenze degli utenti

Catturare idee, creare scenari, disegnare concept e storyboard che affrontino i problemi e i bisogni specifici identificati. — Ideazione: Ideare concetti per nuovi prodotti, servizi ed esperienze

Ideazione: Ideare concetti per nuovi prodotti, servizi ed esperienze

Definire il modo in cui l'utente interagisce con la soluzione, concentrandosi sull'usabilità e sulla facilità d'uso e dare vita all'interfaccia con la visual identity. — Sperimentazione: Progettare la user experience

Sperimentazione: Progettare la user experience

Costruire prototipi interattivi e convalidare l'approccio coinvolgendo potenziali utenti oppure attraverso la revisione della soluzione a cura di esperti. — Creazione di prototipi e convalida: Creare prototipi da convalidare con gli utenti

Creazione di prototipi e convalida: Creare prototipi da convalidare con gli utenti

Sviluppare MPV (prodotti minimi realizzabili), scalare i prototipi per il go-live e integrare soluzioni in dispositivi, canali e piattaforme digitali. — Go-live: Scalare la soluzione e lanciarla sul mercato

Go-live: Scalare la soluzione e lanciarla sul mercato

At GFT, we are specialised in delivering benefit to people, profit to business and sustainability to the planet through design. Systemic approach: we analyse challenges as part of a higher ecosystem to identify growth opportunities. This approach allows us to design sustainable solutions with a high impact on the final experience and business success. Strategic design: we solve business problems, materialising people-centered designs through experiences connected between physical and digital environments.<br/>Sustainable circular design: Circular Design Thinking allows us to identify and create solutions with a positive impact on society, businesses, and the planet. — At GFT, we are specialised in delivering benefit to people, profit to business and sustainability to the planet through design. Systemic approach: we analyse challenges as part of a higher ecosystem to identify growth opportunities. This approach allows us to design sustainable solutions with a high impact on the final experience and business success. Strategic design: we solve business problems, materialising people-centered designs through experiences connected between physical and digital environments.
Sustainable circular design: Circular Design Thinking allows us to identify and create solutions with a positive impact on society, businesses, and the planet.

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