Banking Expert Survey 2017

GFT has surveyed decision-makers in retail banks for the third consecutive year. Based on 285 interviews, the survey offers valuable insights into the status of digital transformation, Bank as a Platform (BaaP) and artificial intelligence (AI) across eight countries.

For the third consecutive year, GFT has surveyed decision-makers in banking to gain insights into the trends behind digitalisation in the financial services industry.

Based on 285 interviews, the survey offers valuable insights into the status of digital transformation, Bank as a Platform and artificial intelligence across eight countries - Brazil, Germany, Italy, Mexico, Spain, Switzerland, the UK and the USA.

Download the report and the infographic for a complete picture of the survey results.

The key findings are highlighted below.

High levels of digitalisation across all countries

However, there are significant differences between large and small banks: only one respondent at a large bank said its institution hadn’t started a digital transformation initiative, compared to 25 respondents at small banks.

Rapid and steady growth

BaaP is experiencing rapid adoption with a focus on boosting customer engagement, leveraging the cloud as an enabler. Growth is expected to continue as one third of banks globally have still not yet put proper thought into BaaP.

Virtual customer assistants are leading adoption

While the value of AI is widely recognised, few consider it a strategic factor (17%). AI solutions are being deployed in customer services and back office functions, mainly to reduce costs and raise customer engagement.

Available assets

Key findings of our Banking Expert Survey 2017 

Banking Expert Survey 2017

GFT has surveyed decision-makers in retail banks for the third consecutive year. Based on 285 interviews, the survey offers valuable insights (...)

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