BBVA continues to lead the pack in European mobile banking
BBVA took the top spot overall in our review of mobile banking apps by combining outstanding functionality with a well-designed user experience. Garanti, CaixaBank, and Intesa Sanpaolo also stand out.
Build the trust and positive emotions that earn loyalty
While most banking apps offer strong payment capabilities, many only offer limited or poorly designed money management and customer service features. Some apps still don’t help customers find what they are looking for, make them go through unnecessary steps, and don’t help them avoid or recover from errors. Digital teams need to build connections between isolated tools and support customer goals to elicit positive emotions from customers and earn greater loyalty.
Review how you design, develop, and deliver mobile banking
Digital teams should not only review what they offer to customers but also how they work together to design, develop, and deliver mobile banking experiences.