Forrester report: Best practices in global mobile banking functionality

Mobile apps have become the touchpoint of choice for millions of banking customers to manage their finances. With expectations rising, digital banking teams know they need to continuously iterate their mobile apps to ensure that mobile banking experiences are built around customer needs. This report helps digital banking leaders understand what mobile features are being offered today, identify best practices, and find new ways to improve their own mobile services.

Forrester report: Best practices in global mobile banking functionality

Mobile apps have become the touchpoint of choice for millions of banking customers to manage their finances. With expectations rising, digital banking teams know they need to continuously iterate their mobile apps to ensure that mobile banking experiences are built around customer needs. This report helps digital banking leaders understand what mobile features are being offered today, identify best practices, and find new ways to improve their own mobile services.

A cluster of banks worldwide offer stellar mobile functionality
Banks like BBVA and CaixaBank in Spain, Garanti in Turkey, CommBank in Australia, mBank in Poland, and USAA in the US are at the forefront of mobile banking. These banks make incremental improvements and bring innovative functionality to their mobile services year after year, thereby delivering outstanding mobile banking services.

Digital banks are raising the bar on mobile banking
Over the past few years, a wave of new digital banks like Chime, digibank, Monzo, N26, and Revolut has launched, competing to win customers with better digital customer experiences than those offered by established banks. These digital banks have embraced mobile technologies to create differentiation, using digital platforms to offer simple, convenient, and more personalised customer experiences.

Review how you design, develop and deliver mobile banking
Bolt-on approaches to apps rarely lead to good experiences. Digital banking teams should not only review what they offer to customers but also how they work both with internal and external partners to design, develop, and deliver mobile banking.