ISG Provider Lens™ again upgrades GFT’s ranking for AI in Google Cloud

Stuttgart, 01/08/2024 – The influential ISG Provider Lens™ – Google Cloud Partner Ecosystem 2024 has again placed  GFT amongst Europe’s leaders in Data Analytics and Machine Learning, as well as Implementation and Integration Services quadrants.

This is the third year in a row that GFT has improved its positioning, putting the company ahead of many renowned competitors. The placings highlight GFT’s growing reputation for innovation and excellence in predictive and generative Artificial Intelligence.

“With its focus on use-case commercialisation through its AI.DA Marketplace and expertise in large language model applications GFT is a leader in Data Analytics and Machine Learning on Google Cloud,” said Mark Purdy, Lead Europe Analyst, ISG Provider Lens™. “GFT has gathered extensive experience with AI and data analytics projects on GCP. They continue to invest in bespoke solutions as well as skills, which makes them a strong choice for data analytics and ML services in Europe.”

“This recognition reflects GFT's deep expertise in AI,” said GFT Co-CEO Marika Lulay. “With the GFT AI.DA Marketplace, we've taken a bold step forward. Our recent updates like GFT AI Impact and Engenion exemplify how we transform technical challenges into opportunities for our clients.”

The GFT AI.DA Marketplace was launched in September 2023. AI.DA stands for Artificial Intelligence and Data. It features an extensive library of use cases and methods and offers customised AI solutions such as GFT AI Impact and software products such as Engenion that increase productivity and the user experience for clients.

Alex Selwood, GFT’s UK Partnerships Director, added: “We’ve seen huge demand from our clients across the financial services sector for AI-powered solutions. Our UK partnership with Google, which allows us to utilise their platforms such as Vertex AI and their state-of-the-art models including Gemini, means our clients benefit from their industry-leading tools and our expert knowledge as they integrate AI-powered technologies into their organisations.”

The ISG Provider Lens™ recognition not only validates GFT's enhanced position in AI but also underscores its specific strengths in data analytics and machine learning within the Google Cloud ecosystem.