The reality of how people communicate, interact with one another and use products and services has changed radically. New consumer behaviours mean that insurance companies have to be proactive and offer solutions that enhance the customer experience by paving the way for integrated, omnichannel relationships.

As well as responding to new demands, insurance companies must continually offer new products and services with working processes that are designed to enhance both efficiency and flexibility. This new ethos is important not only for the insurance companies themselves, but also for their distribution network.

This evolution in the industry heightens the importance of shaping the business around the customer. Also, customers and companies need multiple channels of data access. At the same time, everything is moving towards self-service functionality with integrated processes and systems that ensure service delivery is streamlined.

Why transform your business

Multi-channel approach

Companies need to manage interaction processes through different channels with customers and partners in an integrated way.

Claims management: a critical process

For an insurance company, managing a claim is the most critical factor in their interaction with the customer. For this reason, we have developed applications that help customers manage the opening of claims and follow the management process.

Digital transformation

Customers want to interact with the company when it suits them best, in an intuitive and involving way, using their preferred device. This should also depend on the actual timing and it’s not always a linear process.

The digitalisation of the insurance industry is taking place in two fronts. On the customer-facing side, it supports more personalised insurance products and enables new, faster and more convenient interaction channels. On the operational side, optimised and automated processes deliver efficiency improvements.”
Umberto Zanchi Insurance Client Unit Director

Why choose GFT

The sector specialist

GFT is the sector specialist when it comes to reliable and innovative IT solutions for the insurance sector – with services spanning consulting, technology and application management for a broad range of use cases.

Knowledge of insurance companies’ needs

Combining technological expertise and seamless project management with a deep understanding of the insurance industry, GFT have become a reliable partner for some of the most important and successful insurance companies.

A global player

GFT stands for technological expertise, innovative strength and outstanding quality for over 25 years. Our global team works with the world’s leading financial services institutions.