The reality of how people communicate, interact with, and consume has radically changed. New consumer behaviours require insurance companies to be proactive, offering solutions that can enhance the customer experience by enabling an integrated, multi-channel relationship.

As well as responding to new demands, insurance companies must continually offer new products and services, with working processes that are designed to enhance both efficiency and flexibility. This new ethos is important not only for the insurance companies, but also for their distribution network.

This evolution increases the importance of shaping the business around the customer, as well as enabling multiple channels of data access for both company and customers. Concurrently, self-service functionality is proliferating; integrated processes and systems are required to ensure the delivery of streamlined services.

Why transform your business

Improve sales and marketing efficiency

Through responsive design solutions, that optimise the user experience on different devices and operating systems, underpinning their offerings with an integrated content management system

Digital transformation:

Modern customers want to interact with the company when it suits them, in an intuitive and engaging way, using their preferred device. This all depends on the specific situation and the process is not always linear.

Customer loyalty & minimal customer churn

Insurance companies can get closer to their customers by offering them personalised websites and solutions that are tailored to their end devices and specific needs.

Customer experience management continue to be a main focus of insurers as customers want to interact with the company when they want, in an intuitive and involving way. Our Digital channels services provide strategies and technical foundations to execute and deliver responsive, dynamic, user centered interactions.”
Umberto Zanchi Insurance Client Unit Director

Why choose GFT

The sector specialist

GFT is the sector specialist for reliable and innovative digital solutions for the insurance sector. Responsive web design, omni-channel consistency and personalised user interfaces are just some of the many key features offered by GFT solutions.

Knowledge of digital insurance needs

Combining technological expertise and digital design capabilities with a detailed understanding of the insurance industry, GFT has become a reliable partner to some of the world’s most important and successful insurance companies.

A global player

GFT stands for technological expertise, innovative strength and outstanding quality for over 25 years. Our global team works with the world’s leading financial services institutions to fuel transformation in their business.


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