Insurance, Centre of excellence (CIPA)
360º customer view and CRM for leading Italian insurance group
When it comes to customer service, insurance companies no longer compete with traditional competitors. Customers expect a service on a par with digital giants like Apple, Google, Microsoft and Facebook. They expect high levels of personalisation, short response times, premium quality services and transparent processes. To comply with this, insurance companies require huge volumes of structured data in a single customer hub, offering daily online updates. For this Italian insurance group, GFT built a front-line CRM solution with a 360º customer view, campaign management and customer communications based on a single data source.