Market Innovation

Harness innovation through technology to explore new ways of working, deliver unique experiences and discover your competitive edge.

Reduce reliance on Oracle, increase business agility and decrease TCO. This global investment bank wanted to reduce costs, transform legacy applications and shrink its datacentre footprint.

Disrupt or be disrupted

Market disruption is now the norm. New technologies and the lack of legacy burden allows new entrants to leapfrog to the best technology and user experience - without the worry of governance and regulation.

Many organisations struggle to get products to market. This is generally for one of three reasons:

1. They lack the skills

2. Regulatory or governance frameworks are not aligned to an innovation environment for product release

3. The technology platforms are unable to support the ambitions of the organisation

Let innovation drive your technology

Companies need to harness innovation through technology and new ways of working. Innovation flywheels, design thinking and agile delivery methods are just some of the approaches modern organisations take to creating new value for their customers.

Understanding and applying technologies such as AI, automation and cloud are key for organisations that operate in competitive markets.

Equally, creating better shared rules between governance departments, such as legal, risk and security, enable the organisation to navigate challenges much faster.

Companies today must foster better teamwork through culture and new cloud-based technologies that allows each team to satisfy its target: either to keep the organisation safe or to keep it growing. These must be met in harmony or they will waste time and prevent new experiences reaching the market.

GFT: Market Innovation

Best-in-class

GFT is globally recognised for bringing best-in-class innovation to markets across financial services. From our market innovation lab in Cambridge, we engineer future potential for companies across the world.

Team of specialists

Our team of specialists has delivered innovation programmes using technologies such as:

- AI

- Data science

- Cloud enginering

- Security

Cost-effective, personalised experiences

GFT enables innovation programmes for some of the most prominent brands in the world as well as the newest entrants.

We have helped our clients to deliver products and customer experiences that are targeted, personalised and tailored to specific consumer demographics or interest groups.

As a result of our work, our clients have managed to embrace efficiency and cost-reduction while navigating through Covid, enabling them to move to digital ways of working, including greater automation and process optimization.