APD Conversion

Design smarter insurance products. Move faster to market.
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From rigid product models to cloud-ready insurance experiences

Insurance products are becoming more complex, more personalised, and more regulated, yet legacy product architectures make every change slow and costly. Guidewire’s Advanced Product Designer (APD) provides a structured, scalable approach to product definition, enabling insurers to design, manage, and evolve products more efficiently while supporting faster delivery and better governance. It plays a key role in modernising product capabilities within the broader Guidewire Cloud ecosystem. GFT brings certified expertise, proven methodologies, and deep insurance knowledge to every APD program, supporting a structured, low-risk transition that delivers measurable business value.

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What we deliver

Smarter product design, across your entire insurance operation.

  • APD readiness & impact assessment.
    Evaluate your existing product models, identify conversion complexity across all business lines, and define a clear roadmap aligned with your strategic goals.
  • Product model conversion & governance.
    Convert insurance product definitions into APD with a controlled methodology, minimising disruption to your operations and preserving business logic.
  • Cloud-first architecture.
    Moving to the cloud helps insurers improve time-to-market for new products, reduce IT management time, and make it easier to benefit from analytics insights.
  • End-to-end delivery across the InsuranceSuite.
    GFT's services cover the full range, from architecture and business case to implementation, maintenance, release updates, and change management, across all Guidewire suite modules.

Accelerated time to market

A 70% reduction in time to market for new products, from months to weeks, enabling greater business agility and responsiveness to market changes.

Lower total cost of ownership

Leveraging out-of-the-box Guidewire functionality instead of excessive customisation reduces TCO and allows the platform to evolve with your company as new functionalities and technologies are developed.

Continuous innovation

Once complete, insurers benefit from regular updates that introduce valuable new functionality, accessible with minimal time and effort so capabilities can be brought to market quickly.

Understanding the insurer’s challenges

Insurer Challenge

Existing product models are tightly coupled and hard to evolve.

Existing product models are tightly coupled and hard to evolve.

GFT's Response

We convert your product models into APD with precision, preserving your business logic while giving your teams the flexibility to move faster.

We convert your product models into APD with precision, preserving your business logic while giving your teams the flexibility to move faster.

Insurer Challenge

APD conversion scope is unclear and feels risky.

APD conversion scope is unclear and feels risky.

GFT's Response

We start with a clear readiness assessment before any code is touched so you know exactly what you're getting into and what you'll gain.

We start with a clear readiness assessment before any code is touched so you know exactly what you're getting into and what you'll gain.

Insurer Challenge

Teams lack both APD expertise and cloud migration experience.

Teams lack both APD expertise and cloud migration experience.

GFT's Response

GFT holds Guidewire PartnerConnect Consulting Advantage status with certifications across the full InsuranceSuite, the expertise is already on your side.

GFT holds Guidewire PartnerConnect Consulting Advantage status with certifications across the full InsuranceSuite, the expertise is already on your side.

Ready to explore APD Conversion? Talk to our expert today.

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Frédéric Therrien
Global Head of Guidewire
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