The customer 360° view

The customer 360° view

The idea of the customer 360° view is that by understanding the customer across a multitude of dimensions, we not only generate insights from their behaviour and spending habits, but can then enhance the customer experience.

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Building a solution

From source to insights faster

The aim is to build a view of the customer in as holistic a manner as possible with the data we have to hand.

Key identifier

Customer detail is the key identifier and unique information across all of the datasets produced.

Taking advantage of the customer view

A data model which allows organisations to analyse data and generate insights for the customers directly, such as product hyperpersonalisation.

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“The customer 360° view is not a replacement for the existing data transformation programme, unless the transformation is to re-design the estate as a full customer 360° view.”

David Tuppen

Head of Data, Analytics and AI