Building a solution
Building a solution
From source to insights faster
The aim is to build a view of the customer in as holistic a manner as possible with the data we have to hand.
Key identifier
Customer detail is the key identifier and unique information across all of the datasets produced.
Taking advantage of the customer view
A data model which allows organisations to analyse data and generate insights for the customers directly, such as product hyperpersonalisation.
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“The customer 360° view is not a replacement for the existing data transformation programme, unless the transformation is to re-design the estate as a full customer 360° view.”
David Tuppen
Head of Data, Analytics and AI

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