The survey found the main drivers for undergoing digital transformation include meeting customer expectations and reduction in operational costs. 285 retail banking professionals with at least 500 employees globally were surveyed in collaboration with market research firm Frost & Sullivan, between May and September 2017.
Christian Ball, head of retail banking at GFT said, “The trends found in the U.K. are broadly similar to those found in the U.S.. If we look at the U.S. retail banking market as a whole, the customer is very much at the center of most digital transformation projects. Meeting their needs and expectations is paramount. Banks know that they are sitting on a wealth of information, especially unstructured customer data, which is not currently being used to its full capacity. AI solutions such as chatbots, process automation and personalized interfaces, powered by open APIs, are critical to the success of digital transformation projects.”
The results identify the U.S. as among the most advanced markets with 97 percent of banks having completed their digital transformation strategy or are currently developing them. Similar to the results from other geographies, responses in the U.S. indicate that Bank as a Platform (BaaP) – the idea that banks distribute their own products as well as those of third parties through open APIs and front-ends – is considered necessary for shaping the digital bank of the future. However, the study indicates the U.S. lags considerably behind the U.K. and Spain in BaaP strategy. Only 23 percent of banks surveyed (in the U.S.) have a defined and implemented BaaP strategy, while nearly half have not considered it yet.
The study also found that the view of artificial intelligence (AI) in the U.S. – consistent with global results – is essential for the success of digital transformation but is of more tactical than strategic importance. Robotic process automation is among the top AI solutions in terms of implementation advancement. Benefits of AI adoption remain the same as for digital transformation and BaaP, underscoring the importance of greater customer engagement and operational cost reduction as motivators for change.
Ball added, “Challenges such as legacy systems, migration to the cloud, and security and privacy remain top concerns. It’s encouraging to see so many U.S. banks embracing new ways of working and recognizing the increasing importance of these new technologies, but there is still much work to be done. As systems, skills and technologies develop, we’re looking forward to seeing even more examples of successful digital transformation projects in the market.”
Key findings include:
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