Augmented banking involves leveraging exponential technologies to enhance the relationship between the bank and its customers by delivering a richer experience through new services or new ways of interacting with traditional services.
The notion of augmented banking appeared over a decade ago with the launch of the first solutions build around digital channels and digital architectures, which leveraged the opportunities offered by the internet and mobile devices, such as smartphones and tablets.
It further evolved with the arrival of digital solutions built around an extended mobile ecosystem - including wearables, smart TVs and other connected devices - and supported by new technologies such as bluetooth, NFC and biometrics.
Today, we encounter augmented solutions that provide a fully immersive banking experience, offering hyperpersonalised services and new interaction ways completely integrated into the user’s digital life.
These solutions draw on exponential technologies - like virtual, augmented and mixed reality, data visualisation, computer vision, artificial intelligence and biometric recognition, among others - to enable customers to make the right financial decisions by integrating relevant financial information into their everyday lives.
