Mobile development, multichannel, omnichannel, call centres, interactive voice response systems, social networks, collaboration platforms – the list of new realities that insurers must deal with are extensive. This forces them to rethink their business models to include digital evolution – a process that is transforming product distribution, improving after-sales service and facilitating transactions with partners. It is an increasingly important driver of growth, but it can also significantly lower organisations’ operating costs.
Digital transformation is about anticipating changes in the behaviour of clients or business partners, and by applying technology strategically, drive revenue, bolster your competitive standing, enhance quality, reduce costs and improve the customer experience.