29 Sept 2025

AI in R&D: From Bottlenecks to Breakthroughs

Cut complexity. Build faster. Win the race.
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Ramona Schön
Global Marketing Manager
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Excellence Built the Past. Speed Owns the Future

Europe’s automotive industry is built on excellence. It fuels millions of jobs, drives over a third of EU R&D spend, and sets global standards in engineering.

But today, speed is the new challenge. While European legacy OEMs often need 54 months to launch a new vehicle, Chinese automakers can do it in just 24. The race is on — and agility is the difference between leading and lagging.

Complexity Stalls. Innovation Pays the Price

The biggest slowdown? Requirements management.

  • 30,000+ requirements per project
  • 37,000 hours of manual work
  • 10–100x higher costs if errors are fixed late

That’s complexity turning into delays, higher risk, and lost advantage.

AI Gives R&D Superpowers

AI doesn’t replace expertise — it strengthens it. By embedding intelligence into the heart of development, teams gain the clarity and speed to deliver with confidence:

  • Spot inconsistencies, gaps, and duplications early with automated analysis
  • Prioritize by strategic value so focus stays on what truly matters
  • Reuse modular structures to cut redundancy and boost velocity
  • Act on real-time insights for faster, sharper decisions

What slowed you down now drives you forward.

From Complexity to Competitive Edge

By putting AI at the heart of R&D, OEMs can shift:

  • From reactive firefighting to proactive decision-making
  • From linear processes to agile innovation
  • From overwhelming complexity to real advantage

Engenion Brings AI to R&D

This isn’t theory - it’s here. Engenion is the AI-powered project and portfolio management solution that helps OEMs cut through complexity and speed up innovation without compromise.

And the results speak for themselves.

Did You Know…

Engenion’s impact is proven - and recognized.

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See how Engenion can turn your R&D complexity into competitive advantage.

Got questions? We’re happy to help. Floris van Heijst

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Your expert
SVP GFT Software Solutions
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