Global Banking Disruption Index 2024

Consumer Insights on a Changing Banking Landscape in Canada
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What is changing?

What is changing?

The 2024 Global Banking Disruption Index highlights a shifting landscape for Canada's banks.

In this paper you will find an overview of the main reasons and explanations enabling this change. 

Why it is happening?

Explore the key factors motivating Canadians to transform their lifestyles and reshape their consumption patterns in financial services.

How to address it efficiently?

GFT has collaborated with numerous banks worldwide, guiding them through their digital transformation endeavors. We've empowered them to leverage open banking to enhance their competitive edge and adapt to ever-changing customer demands. As open banking gains traction in Canada, our financial institutions can capitalize on global insights, not just to catch up but to surge ahead of the curve.

Banks in Canada have enjoyed customer loyalty for many years, however, and given the diversity of options that have been incorporated into the market in Canada, this may change. The only way to prepare properly is to be closer and closer to customers to clearly understand their needs, and to react quickly to comprehensively solve this challenge.

Mauricio Deutsch
Banking & Capital Markets Leader, GFT Canada
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GFT’s Global Banking Disruption Index asked 2,000 Canadians
about their use of, and perceptions about, banking services – including
where there is room to improve as competition heats up. 

Mauricio Deutsch

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Banking & Capital Markets Leader, GFT Canada
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