Stuttgart, February 24, 2026 – GFT Technologies, a global digital transformation leader in Artificial Intelligence (AI), appoints Fernanda dos Santos Rodrigues as Global Head of Human Resources, effective January 1, 2026. She succeeds Guillermo Rodríguez.
Previously serving as GFT's CHRO for Latin America (LATAM), Fernanda now oversees global people management for a workforce of more than 12,000 specialists across 20+ countries. Her promotion reflects the success of the strategies implemented in the region and GFT's commitment to exporting talent and high-impact leadership practices throughout the group.
Career Path and Expertise
With over two decades of experience in the HR sector, Fernanda has held strategic positions at multinational companies such as Stefanini, Cognizant, DTS, and Ecolab. Her background combines technical and leadership expertise, holding a degree in Psychology, an MBA in People Management, and specializations in Business Law and Teaching.
The executive also holds an international management certification in "People, Culture and Performance" from Stanford University, in addition to a solid academic background as a postgraduate professor. At GFT, Fernanda has been a key player in developing solutions that strengthen the attractiveness of the employer brand in diverse and competitive markets.
Global Priorities: Diversity and AI
At the helm of the global directorate, Fernanda Rodrigues will prioritize scaling up goals that have already shown significant results in Latin America. Among the central pillars of her management are:
- Gender equality: Accelerating the increase in female participation in decision-making and technical leadership positions.
- Continuous development: Fostering the professional growth of employees in an ecosystem of constant learning.
- AI-centric culture: Consolidating the use of AI in the daily routine of HR and operations, ensuring that technology drives human potential ethically and efficiently.
“GFT has a diverse, highly qualified, and globally distributed talent base. My goal is to ensure that our people practices keep pace with the speed of the company's technological transformation, promoting increasingly inclusive, collaborative environments prepared for a future driven by Artificial Intelligence”, says Fernanda dos Santos Rodrigues. “We want to enhance the development of our professionals and strengthen a culture that unites performance, innovation, and responsibility.”
GFT's Global CEO, Marco Santos, highlights the strategic importance of the appointment: “Fernanda brings together international experience, deep knowledge of GFT, and a modern vision of people management. Her leadership will be fundamental to sustaining our global growth, strengthening our responsible AI-centric culture, and ensuring that we remain an attractive environment for talent worldwide.”
This new leadership underscores GFT’s ongoing commitment to strategic people management that supports innovation, diversity, and sustainable global growth.
