The customer 360° view

The idea of the customer 360° view is that by understanding the customer across a multitude of dimensions, we not only generate insights from their behaviour and spending habits, but can then enhance the customer experience.
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Key takeaways

Building a solution

  • From source to insights faster: The aim is to build a view of the customer in as holistic a manner as possible with the data we have to hand.
  • Key identifier: Customer detail is the key identifier and unique information across all of the datasets produced.
  • Taking advantage of the customer view: A data model which allows organisations to analyse data and generate insights for the customers directly, such as product hyperpersonalisation.
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Got questions? We’re happy to help.Dean Clark

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