GenAI
There’s an unspoken race to present a compelling use case in the finance industry using generative AI. While there’s been significant advances in AI technology and its applications, organizations are still working on domains and use cases. GFT has experience with AI, most notably in the manufacturing industry. We’ve established AI.DA Marketplace as our global AI platform, and we are ready to help American financial institutions fast-track their AI journeys.
It’s likely that organizations will make large investments and allocate parts of their 2024 budget for Gen AI. With this, I can see a major use case establishing itself in the U.S. market in 2024. The potential use cases for this technology are limitless: back-office efficiency, channel innovation and customer journeys. Dave McKay, CEO of Royal Bank of Canada (RBC), shared that he’s following the development of use cases such as software development productivity, prompt engineering and the advancement of the sales process for independent agents.
The responsible use of AI was also a subject of discourse at Sibos. With cases of fraud and criminal activity already appearing alongside the strides of progress, establishing boundaries and guidelines for AI use is of the utmost importance. However, what is still unclear is the framework and enforcement of these guidelines.
CBDC
CBDC is a widely available form of digital currency endorsed by central banks worldwide. It’s a reliable infrastructure for the integration of capital markets and other sectors. Digital payments using CBDC will inevitably find a permanent place in the financial system. Similarly, as was discussed at MoneyLIVE North America in June, some wonder if such forms of currency will eventually replace cash.
ESG and sustainable finance
Like CBDC, Environmental Social Governance (ESG) must find a way to become a participant in the financial system. In speaking with conference attendees, others are aware of the adverse impact of not acting soon. Although there is a lack of a clear plan to address carbon emissions and sustainability as a whole, many companies have plans or policies in place to combat climate change.
GFT is committed to reducing our carbon footprint by 50% from 2020 to 2030. As a technology and services company, we help our clients become more energy -efficient through the solutions we deliver.