Cookies are small blocks of data created by a web server while a user is browsing a website and placed on the user's computer or other device by the user’s web browser.
Essential and non-essential cookies
Essential (necessary) cookies enable the correct use of the website, in particular enable transmission or ensure the security of the connection. Non-essential cookies can be used to save the user's preferences and use them during the next visit (e.g. language), for statistical purposes (e.g. to count the number of visitors) or for marketing purposes (e.g. collecting information on the materials downloaded from the GFT website to recognise the user's interests).
Session cookies and persistent cookies
Session cookies help you navigate through the website efficiently, keeping track of your progression from page to page so that you are not asked for information you have already provided during the current session. Session cookies are stored in the browser’s temporary storage and erased when the web browser is closed. The use of Session cookies does not require explicit consent.
Persistent cookies, on the other hand, store user preferences for current and successive visits. They are written on your device's non-volatile memory (typically the hard disk), and are still valid when you restart your browser. Persistent cookies are often used to track user behavior and to promote targeted advertising. The use of persistent cookies usually requires explicit consent.
First party and third party cookies
First Party cookies are set by the website owner responsible for notifying the website user about the purpose of data processing and for obtaining user consent. Third Party Cookies are set by some Third Party Plug-Ins, and both the website owner and the Third Party are jointly responsible for notifying the user of the purpose of data processing and for obtaining user consent.
First Party Cookies on GFT websites
GFT Website makes use of First Party Cookies by means of Session Cookies (namely for Login and Search purposes) to enable the correct use of the website and navigate through the website efficiently. These cookies will be deleted at end of the session.
Third Party Cookies on GFT websites and services
GFT website and services make use of Third Party Cookies for:
- Website optimization - gathering information about website traffic in order to customise the design, functionality and the selection of materials available on the website.
- Marketing purposes - gathering information about your activities in order to determine your interests, professional profile, materials and services of GFT that you are or may be interested in.
Before using this data, the GFT website asks for your explicit consent to collect, process, use and share this data within GFT Group and our suppliers. For more information, please refer to the section "Data sharing and data transfer".
In order to optimize our website, we collect and use data from web-based tools that operate on information collected via cookies, such as Google Analytics, offered by Google Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information and analyze it in order to compile reports on website activity for website operators.
Our website also uses Google Optimize which is part of Google Analytics toolset. Google Optimize allows us to use so-called A/B tests to verify how different types of changes on a website (e.g. changes to input fields, design changes etc.) can affect visitor activity on it. It helps us to improve the usability of the website and improve the behavior of our users on the website.
Learn more about Google Analytics and privacy here: support.google.com
The GFT website uses the Pardot tool, provided by Pardot LLC, 950 E. Paces Ferry Rd. Suite 3300 Atlanta, GA 30326, USA., for marketing automation, which collects and analyses information about activity on the GFT website. This tool does not in any way link the user's activity to his/her personal data, unless the data subject provides his/her data voluntarily (e.g. as part of a request to send documents electronically).
Based on the data subject's activity on the GFT website, the Pardot tool assigns a numerical score to the user, which tells us how interested the user is in the GFT material. However, this score does not carry any consequences for the data subject. Based on the data subject's interests indicated on the GFT website and analyzed by Pardot, GFT may offer the data subject similar documents to those in which the data subject was interested. This does not deprive the data subject of the possibility of downloading these documents independently of Pardot's analysis.
Pardot uses persistent cookies for convenience: Based on previous form submissions we can pre-fill forms with information like name and email address. In addition the cookies help us to track user behavior in order to optimize our website for the needs of our visitors. A second persistent cookie saves your “do not track” setting.
Using our site you can download additional information such as review articles and opinion pieces, as well as sign up for webinars and other online events providing exclusive and free access to our experts with financial expertise. When downloading or registering you are asked to provide personal data (name and surname, e-mail address, job title, company name, telephone number, company size, industry, country) and according to the information contained in the relevant forms, this data will be processed for marketing purposes, in particular to monitor interest in our activities and products and services. During these processes we use forms integrated with Pardot.
Pardot is used to get and stay in touch with GFT mailing list subscribers. It provides through emails information matching the area subscriber is interested in. Nevertheless, access to such information is not restricted by subscription and is possible without it.
LinkedIn (Insight Tag)
We use conversion tracking technology on our website via LinkedIn Insight Tag, a tool from LinkedIn Corporation, 350 5th Ave, New York, NY, 10118, US. For this purpose, the LinkedIn Insight tag is integrated on our website and a cookie is set on your device by LinkedIn.
LinkedIn is informed that you have visited our website and your IP address is collected. Timestamps and events such as page views are also stored. This enables us to statistically evaluate the use of our website in order to constantly optimize it.
We learn, for example, which LinkedIn ad or interaction on LinkedIn brought you to our website. This allows us to better control how our ads are displayed.
You can prevent LinkedIn from analyzing your usage behavior and from displaying interest-based recommendations at https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
The webinar tool GoToWebinar uses four different types of cookies. They will only be placed on your device in case you register for a GFT webinar and log in with the link provided to the GoToWebinar website. GoToWebinar uses persistent cookies to store your preferences across sessions, to remember your identity, to target advertising and for security reasons.
Browsers usually automatically permit cookies, but also give you the ability to control the majority of cookies, including whether or not to accept and how to remove them. You can also set your browser to turn off cookies altogether. However, this setting will affect persistent cookies as well as transient and as a consequence you may not be able to use the full functionality of this website.
If you want to delete cookies or change the rules for allowing the use of cookie files, see the settings of your web browser or your device.
We only use the necessary cookies if you have consented to this, in particular by using Cookiebot on your first visit to one of the GFT websites.
If you want to know the detailed list of cookies used by GFT or change your decision concerning their use click here.