GFT Design Studio

We are specialised in delivering benefit to people, profit to business and sustainability to the planet through design.
Smooth concrete wall with a diagonal shadow cast across its surface, creating a minimalist and modern architectural composition.

Systemic I Strategic I Sustainable

 

  • Systemic approach: we analyze challenges as part of a higher ecosystem to identify growth opportunities. This approach allows us to design sustainable solutions with a high impact on the final experience and business success.
  • Strategic design: we solve business problems, materializing people-centered designs through experiences connected between physical and digital environments.
  • Sustainable circular design: Circular Design Thinking allows us to identify and create solutions with a positive impact on society, businesses, and the planet.

UX Design and technology working together

Leveraging the digital value of technology in multiple sectors worldwide to design impactful experiences that feel unique.

Three smartphones displaying a modern dark-themed bike companion app interface with navigation, ride tracking, and performance metrics.

Product innovation

From initial concept to final delivery: by empowering you to unveil and understand the unmet needs of both customers and employees, we make it easier for you to develop, validate and implement innovative products and services that will accelerate the digital strategy of your business.
Product innovation

Experience transformation

Re-designing from the inside out: by adopting a transversal approach to how your organization works and delivers value, we are able to optimize processes and services, transforming the overall experience with a consistent and omnichannel perspective, both for employees and customers.
Experience transformation

Organic evolution

The data does not lie: we evolve existing products through measurements, iterations, and tactical solutions to achieve better results based on conversion and usability - thus enabling your business to achieve KPIs and targets.
Organic evolution
A group of professionals engaged in a design services experience transformation workshop, with one person presenting on a digital screen while others participate with laptops and notes.
Three professionals collaborating during a design services experience transformation workshop, using sticky notes on a board to brainstorm and organize ideas.
A participant using a smartphone to interact with a smart mirror display in a design product innovation workshop. The smart mirror shows product information, QR codes, and payment options, enhancing the retail shopping experience.
A group of professionals collaborating in a design services experience transformation workshop, utilizing interactive screens and advanced tools to enhance creative solutions.
A participant in a design product innovation workshop using a virtual reality (VR) headset and steering wheel setup, simulating a driving experience. A model car is visible on the floor, indicating the immersive nature of the workshop.
Two professionals collaborating in a design product innovation workshop. One person is wearing an augmented reality headset and pointing, while the other holds a model car and a license plate.

Competences

Expertise you can rely on shared collective knowledge and multidisciplinary work allow us to achieve unique results.

Web & Mobile Design

Materialization of user journeys into user interfaces.

Conversational user experiences

Enabling natural language experiences though chat or voice-based interactions.

Omnichannel experiences

Create an integrated and cohesive customer experience through all channels.

Extended experiences

Leverage VR, AR, Metaverse, and smart space design.

Advanced visualization

Visualize in real-time your personalized business data.

Design systems

Centralized automated design language portal to accelerate time to market.

Gamification strategy

Incentivizing peoples’ engagement and loyalty to drive results with game-like mechanics.

Circular design thinking

Apply circular economy principles to create sustainable business solutions

A mockup showcasing product innovation design services, featuring a smartphone, laptop, and tablet displaying an integrated interface for vehicle claims management.

Our design leaders worldwide

GFT Innovation Methodology

Got Questions? We’re happy to help.

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