September 07, 2023

GFT U.S. Banking Disruption Index

GFT surveyed 2,000 U.S. consumers, and another 10,000 consumers across the UK, Germany, Italy, Japan and Poland, to understand how the current financial landscape is impacting consumers’ sentiments towards banks.

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A chart showing banking satisfaction levels, with Americans being the happiest and Japanese the least satisfied in comparison to other countries.
A bar chart showing survey results on whether consumers globally and in the U.S. are considering switching their main banking provider, with the majority indicating no.
Bar chart showing U.S. consumer preferences for banking features, highlighting fraud protection, easy-to-use digital banking apps, and human connection.
Bar chart showing global consumer preferences for banking features, including fraud protection, easy-to-use digital banking apps, and human connection.
Bar chart showing U.S. consumer trust in banks, with comparisons to the previous year, indicating changes in trust levels.
Pie charts showing generational differences in trust levels in U.S. banks, with breakdowns for age groups 18-24, 25-34, 35-44, 45-54, and 55+.
Bar chart displaying the most important factors for consumer trust in banks, including low fees, FDIC insurance, mobile app usability, and 24/7 customer service.
Bar chart comparing what different age groups consider most important for trusting banks, including low fees, FDIC insurance, and mobile app usability.
Bar chart showing global and U.S. awareness of Open Banking, comparing those who know about it and its benefits, those who have heard of it but don't know the benefits, and those unaware of it.

Download the full report here

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Filippas Noghani

Head of Marketing | GFT USA
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