Mood Sensor by GFT
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Challenge
Finding a better way to know what employees are thinking
Like many companies, GFT was concerned how the upheavals of the COVID-19 pandemic were affecting its workforce. Remote work and the return to the office, as well as trends like the “Great Resignation” and “quiet quitting” have created a new employment landscape for many companies. Factor in the tight labor market and understanding employee sentiment is more critical today than it ever has been.
GFT wanted a better way to know what its workers were thinking and feeling. It sought a solution for detecting worker dissatisfaction so that it could develop programs that were more responsive to employees’ needs, improve their job satisfaction and increase employee retention.
Most retention efforts identify patterns, weaknesses, and symptoms, but do little to determine the causes of dissatisfaction.
GFT also envisioned a solution that would flag imminent risks and provide data and information for analysis and planning that could generate more effective responses to address employee concerns. And it wanted the program to be easy to use without requiring extensive training or large amounts of employees’ time in providing feedback.
Engagement
Creating a program that analyzes employee sentiment.
GFT’s São Paulo-based recruitment and HR teams developed Mood Sensor, which compiles key performance indicators and measures degrees of employee satisfaction. The program combines technology and automation with input from psychologists and HR professionals. It uses AI to generate insights and alerts, and it runs on Salesforce, which allows for planning, control, and activations, increasing engagements.
The surveys in Mood Sensor allow companies to address issues such as career satisfaction, salary and benefits, project preferences, and overall work environment. The surveys, which can be completed in a few minutes, ask employees to rank their feelings in response to different questions on a scale of zero to five.
The results are compiled, and possible areas of concern are flagged for managers so they can address issues or dissatisfaction before they become a threat to overall morale or company performance.
Mood sensor is cloud-based and provides mobile access that can be scaled to any size company. The data is secure, the dashboard layout is easily customizable, and the application can be adapted to both remote and office work environments. In addition, questions can be tailored for different businesses or business units.
The solution can also be customized for specific needs, integrating with ERPs and legacy systems, and gathering information from other sources to enrich the analytics and insights for managers.
GFT tested the program on a significant sampling of its own employees and has now expanded the sample size throughout the company.
Benefit
Adapting Mood Sensor for other companies
Mood Sensor has given GFT a better understanding of employee sentiment across its global operations.
With the support of this tool, GFT reduced attrition by an average of 14 percent. We used the tool to create action plans based on employees’ response score to each question.
Mood Sensor provides companies with the information to focus resources on taking care of their people. Its algorithms will help fundamentally change how companies care for their people.
Companies can compare results by individual employee, teams, or areas, and monitor changes in feelings for all of them over time. Leaders can determine the impact of policy changes on the mood of individuals or the entire workforce.
With Mood Sensor, managers can share data across teams and locations through secure and easily controllable access rights. Its development incorporated a data privacy framework, and it is compliant with most data privacy laws to protect employee rights.
“We can evaluate the degrees of satisfaction for each professional, and the employee ends up talking about different subjects and experiences. All the employee responses are compiled into KPIs, which can be included in a report so that managers can see who may be dissatisfied and why.”
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Success story
Mood Sensor by GFT Enables Employees to Share Sentiment Data So Companies Can Reduce Attrition
Head Salesforce Americas
