London, February 17, 2016 – Everything stays new! With the CODE_n new.New Festival, GFT Group is initiating a new event that will provide tangible evidence of the digital transformation in trending modern-day industries. Building on four successful years at CeBIT in Hanover, the thinking behind the new event is to pull together previously successful elements and new ideas. The innovation festival will be held at the Centre for Art and Media in Karlsruhe (ZKM) from September 20-22. The international event will present groundbreaking technologies and allow key players from business, science, and the creative industries to forge networks. Progressive business models from the financial and manufacturing industries as well as car-manufacturers and transportation will be presented in clusters focusing on digital topics. The global CODE_n CONTEST will remain a central component of the event, with the official application period for the startup competition kicking off in March. Early bird festival tickets will go on sale in the summer.
Over the past four years, 1,500 startups from 60 countries have applied for the previous CODE_n contest, with 200 finalists presenting their business models to 150,000 visitors. “The premise ‘Code of the New’ reflects our continued aspiration to establish an innovation network that will keep developing,” states Ulrich Dietz, CODE_n initiator and CEO of GFT Group.
Innovation festival acts as a centre for inspiration and exchange
“For three days, CODE_n will bring together selected pioneers, digital visionaries, innovation teams from established companies, scientists, and of course inquisitive visitors. This really lets ‘the new’ come to life and take on its own momentum,” Dietz continues. Visitors of the CODE_n new.New festival can expect an extensive conference programme held on three separate stages. Renowned speakers will provide the highlights that are sure to turn the innovation arena into a marketplace for inspiration and exchange. The event will showcase captivating business models, a digital media setting, and an awe-inspiring evening programme. These interactions will breathe life into specific core topics related to digital transformation – such as photonics and FinTechs. Further innovation activities will run in parallel in Karlsruhe, outside of the ZKM. “You have to think outside the box in order to broaden your horizons. Changing perspective is a key success factor for many companies,” states Dietz.
Startups from the financial industry, manufacturing, the automotive sector, and transportation are welcome to apply for the CODE_n16 CONTEST, which will be held under the motto of ‘Unveiling Digital Disruption’. Entries for the contest will be accepted from March 8, 2016. Once the jury of experts has selected the top candidates, 50 international startups will have the opportunity to present their innovative business models to those attending the new.New Festival – the winner of the contest will go home with the coveted CODE_n16 Award, and a prize worth €30,000.
High-profile companies that are already in the midst of their own digital transformation will provide exclusive insights into how this works in industry by acting as CODE_n partners. GFT, TRUMPF, Accenture, and the German Federal Ministry for Education and Research have been on board as partners since the very beginning – and further will follow. The initiative’s ‘global partners’ will also sponsor specific topics at the CODE_n16 CONTEST. This will make it easier for visitors to seek out and interact with specific innovations and contributions from the various sponsors.
Concept brings together digital technology, business, and science
“The ZKM is a unique cultural institution the world over. It expands on ordinary museum activities in that it unites the arts over space and time. It is ideal for the innovation festival since, strictly speaking, we represent digital artistry, so in a broader sense we represent the greater digital world,” states Prof. Dr. Peter Weibel, chairman of the ZKM. The museum has five illuminated courtyards offering plenty of room and exciting options for artistic installations. An experienced Berlin-based architect, Johanna Meyer-Grohbrügge was brought on board to create the design.
Innovation in financial markets
Gareth Richardson, Managing Director at GFT UK said: “We are seeing enormous disruption right across financial markets, with the rise of innovative startups and efficiencies gained by introducing new technologies. Working with CODE_n creates the perfect environment to work with forward-thinking individuals and organisations to help develop innovative new ideas that add real value for our clients.”
Anyone interested in visiting the festival can register for updates and advanced ticket sales at www.newnewfestival.com.