Digital Innovation Lab

Digital Innovation Lab

A playground for your ideas.

Making innovation tangible

The Digital Innovation Lab in Barcelona is at the heart of GFT’s innovation landscape.

A playground for your ideas.

Bringing together the experience of our worldwide teams, it’s a place where you can explore demos and prototypes that simulate real-life environments. In this testing ground, you can explore how new technologies work in real business scenarios.

In the digital age you must collaborate to innovate. A successful digtal transformation requires the right blend of business, technology and culture. To promote co-creation we bring together customers, GFT experts, partners and specialist to offer you a dream-team for every project.

Whether in person or through virtual sessions, customers can choose between three Lab services:

Experience Lab: focus on innovation methodology, cultural transformation, experience design, customer journeys and design thinking.
Technology Lab: leverage the Lab to evaluate fintech/start-up integration, implement and test newly launched technologies, research technology for specific use cases and learn how to scale it.
Business Lab: the full Lab experience focusing on a specific business topic and the technologies supporting it.

Digital Innovation Lab timeline

2023

The Lab incorporates new AI experiences such as the "ChatGFT" language model, the personalised AI assistant in the retail area and the holographic assistant generated by GenerativeAI, among others. We also integrated the Digital Asset Retail Toolkit (DART), which utilises blockchain technology in the retail sector.
We experimented with cutting-edge gadgets like Ray-Ban's SmartGlasses, Meta Quest 3, and Neurosity's crown.
We are expanding our spaces! We are revamping the retail space to include a Consumer & Goods area.

2022

The Lab incorporates new devices, including a 3D hologram projector, and other experiences around the GFT metaverse.
At the Industry area, we have implemented a high-tech refrigerator and set up a fully functional AI Visual Inspection space for customer projects.
We have set up a collaboration space with Tickendy, a promising start-up offering a solution to digitise purchase receipts using NFC or photography.

2021

The Lab is extended to accomodate a larger industry area with new gadgets such as wearables, new sensors, or a robotic arm
New cryptocurrencies, visual inspection and indoor tracking demos

2020

In Covid times, the Lab continues to operate through digital sessions
New industry area showcasing a connected car, a model factory and DLT-based solutions

2019

New IoT, AI & cloud-based experiences
Integrated end-to-end retail omnichannel platform
Winner of best testbed solution at IoT World Congress 2019

2018

The Lab is recognised by CB Insights as one of the top 30 innovation labs in banking
Addition of Insurance Lab in Canada following GFT's acquisition of VNEO

2017

Digitalisation of all Lab spaces. New retail showcasing area fitted with interactive touchpoints

2016

Refurbishment of the Lab, new auditorium and co-creation areas
Lab network reaches Brazil
Insurance and private banking experiences added

2015

Extension of the Lab to include two showcasing areas: home and bank branch
Establishment of a Lab network reaching Germany and the UK

2014

Launch of Digital Innovation Lab in Barcelona

2013

Lab conceptualisation

“Being collaborative is the starting point of innovation. At the GFT Digital Innovation Lab, we bring together our experts and know-how with those of our partners. Together we ideate and build experiences that help customers envision how new technologies will shape the future of business across all industries.”

Sara Vallribera Gross-Melzer

Digital Innovation Lab Manager

GFT Technologies SE